Complete Luxury Retail – Navigating the World of Exclusivity is an insightful exploration into the dynamic and evolving landscape of luxury retail. Blending theoretical perspectives with real-world case studies, this book serves as a comprehensive guide for students, professionals, and enthusiasts of luxury branding and retail management. It delves into the psychology of affluent consumers, the strategic positioning of luxury brands, and the operational nuances of retailing exclusivity in a globalized market.
At its core, the book decodes the very essence of luxury—its meanings, symbols, and the emotional value it carries for consumers. It explores how iconic brands craft aspirational lifestyles, create unparalleled experiences, and use storytelling, heritage, and exclusivity to shape consumer perceptions.
The history and evolution of luxury retail
Key characteristics of luxury brands
Consumer psychology and behavior in the luxury segment
Luxury branding strategies and retail formats
The impact of globalization and digitalization
Challenges related to sustainability, counterfeiting, and value dilution
Luxury is more than a product—it is a perception, an experience, and a promise of excellence. With the rise of globalization and digital transformation, the luxury retail industry has undergone a dramatic shift, blending tradition with innovation. This book was conceived with the aim of offering readers a deeper understanding of the luxury ecosystem—from its historical roots to modern-day retail strategies.
Through curated case studies and in-depth analysis, Complete Luxury Retail – Navigating the World of Exclusivity provides a roadmap for navigating this glamorous yet complex industry. It is tailored for academic learners and professionals seeking to decode the business of luxury with a critical and strategic lens.
This book would not have been possible without the support and guidance of several individuals and institutions. I am deeply grateful to the mentors and industry professionals who generously shared their insights and experiences. Special thanks to the academic community and students whose curiosity and questions inspired much of the content within these pages.
I extend my heartfelt thanks to my family and friends for their constant encouragement and patience throughout this journey. Their belief in this project gave me the motivation to see it through.
Finally, I would like to acknowledge the relentless efforts of all those involved in research, editing, and design, who helped bring this book to life.
CONTENTS | |
Preface | iii |
Acknowledgements | v |
SECTION: I INTRODUCTION TO LUXURY RETAIL | |
Chapter 1: Introduction To Luxury Retail | 3-44 |
Chapter 2: Luxury Retail Formats and Theories of Luxury Retail Development | 45-75 |
Chapter 3: Luxury Retail In India & Globe | 80-125 |
Chapter 4: Global Luxury Retailing: Core Countries & Growth Pattern | 126-194 |
SECTION II - STRATEGY & PLANNING OF LUXURY RETAILING | |
Chapter 5: Understanding The Luxury Retail Consumers | 195-215 |
Chapter 6: Luxury Retail Strategy & Store Site Selection | 216-256 |
SECTION III - MERCHANDISE MANAGEMENT IN LUXURY RETAIL | |
Chapter 7: Basic of Luxury Merchandising & Methods of Procurement | 257-291 |
Chapter 8: Luxury Retail Pricing and Evaluation of Merchandise Performance | 292-331 |
Chapter 9: Luxury Retail: Category Management | 332-357 |
Chapter 10: The Development of Private Labels in Luxury Retail | 358-377 |
Chapter 11: The Changing Facets Of Luxury Retail | 378-401 |
SECTION IV - MANAGING LUXURY RETAIL, CREATING & SUSTAINING VALUE OF LUXURY | 402-438 |
Chapter 13: A Strategic Tool: Human Resource Management & Store Operations in Luxury Retail | 439-470 |
Chapter 14: Luxury Store Design, Layout and Visual Merchandising | 471-504 |
Chapter 15: Supply Chain Management in Luxury Retailing & Retail Viability | 505-567 |
Chapter 16: Role of Technology in Luxury Retail, Legal and Ethical Dimensions of Business | 568-605 |
MCQs (TEST YOUR KNOWLEDGE) | 606-736 |